HI THERE I’m Jérémy Lanfranchi
I do Growth marketing for GitGuardian & shoot pictures, sometimes.

  • 2012 First website
  • 32 Clients I worked with
  • Love for what I do

About Me

Invente, design, prototype, industrialize.
This how I could simply summarize what I've been doing for the past 15 years. After 2 years working for a car maker company as a young industrial designer, I started my career as a young entrepreneur in the extreme sport industry. Which brought me from brand design, 3D design, photography, team & travel management into creating a media and building on the web. HTML5 has just arrived back in 2012. Mobile app were the new thing that's why I got into mobile app to expand the experience to our users by being present on most formats. A paper 'zine printed at 5k copies availble in over 200 shops worldwide for free and entirely running on advertisement costs, a website, a mobile app and on most social media. In 2018 I joined Le Wagon in Bali for an intense upgrade into gaining coding skills to change how I could approach marketing initiatives using tech. This is how I started getting into the Growth Marketing industry and pursue this willingness on constantly Invente, design, prototype, industrialize.

Core Skills

  • Search Ads
  • Social Ads
  • SEO
  • ABM
  • Google Spreadsheet
  • Google Analytics
  • Webflow
  • Github
  • HTML
  • CSS
  • Figma
  • Adobe Photoshop
  • Adobe Lightroom

Other Skills

  • Google Data Studio
  • Content marketing
  • Email marketing
  • Copywriting
  • Creativity
  • UX
  • Responsive Web Design
  • Web Scraping
  • Javascript
  • Davinci Resolve

Work Experience

2021 - Present

GitGuardian

Growth Marketing Manager

GitGuardian is a SaaS & On Premise software company that help secure the software development life cycle with code security solutions for the DevOps generation.

  • Omni channel acquisition using SEA, paid medias, social ads, SEO
  • Email marketing
  • Webflow integration and optimization
  • Event management (Closed doors event, Tradeshow, Meetup)
2019 - 2021

BenG!

Independant Growth Marketing Specialist

BenG! was an growth marketing agency that I've created and enable me working as an Independant growth marketing specialist. Main missions were focussed around helping either B2C business by deploying strategies to grow retail businesses and also help B2B companies to identify and get it touch with potential leads while keeping a Cost Per Acquisition as low as possible.

  • Auditing, creating and deploying a growth strategy for retail stores
  • Optimizating e-commerce stores
  • Shopify & Google Ads Partner
  • Social selling & cold emailing tactics
2019 - 2019

Studapart

Growth Marketer

French online housing platform based in Paris which was focussed on helping students find an accomodation near their school.

  • Optimizing the content strategy dissemination
  • Maintains an in-house software to multi spread accomodations on other housing platforms to gain more visibility and traction at a lower cost
  • Support SDR teams to make a better pre-selection of candidat willing to rent an accomodation based on different criteria
  • Deploy a NPS campaign on our different audiences (lessors, tenants, user of the platform) to create our official 2019 report
2018 - 2019

Phenix app

Growth Marketer

Phenix is an anti-waste app for Andoid & Iphone. Stores can resell short expiry dates items to avoid throwing it away.

  • Customer research to prioritize product roadmap
  • Deploy a social media advertisement strategy to drive 100k app deownload in 6 month
  • Integration of the marketing website
2016 - 2018

Jérémy Lanfranchi Photography

Photographer

Independant phtographer for portrait, products, events and video editor

  • Product photography
  • Portraits, album cover and concert photography
  • Video edition using Adobe Premiere pro
2013 - 2016

Ditched.Dk

Founder

News website supporting the growth of the freestyle scooter culture through the eyes of urban art culture

  • Creation and maintenance of the Ditched.Dk website on Wordpress
  • Created the Ditched.Dk magazine, a bi-monthly 5000 copies printed zine
  • Creation of the Ditched.Dk app, available on Apple & Android store
2011 - 2016

UrbanArtt

Associate

We create a freestyle scooter brand focussed on growing the street culture of the sport. UrbanArtt was designing, poroducing and distributing parts on every continents of the world. Highly supporting the community by sponsoring some of the top athletes in the world.

  • Team management of an internation team of athletes
  • Photographer & videographer
  • 3D designer & manufacturing specialist
  • Athletes contracts advisor